# What can I do to maximize the results?

Growing your social media accounts has never been easier!

Instagram and your target audience is consistently evolving over the years. And based on our research, here are some tips to help you grow your engagement:

:arrow\_forward: Instagram has grown from a photo-sharing platform into a video-sharing platform. And as such, posting reels and videos tend to generate more engagement in comparison to photos.

:arrow\_forward: We suggest posting content consistently at least 3-4 times a week.

:arrow\_forward: Don't forget to use hashtags! Hashtags are the quickest way to target your preferred audience.

:arrow\_forward: Timing is everything. As a global platform, user activity varies around the world. Don't worry, we mapped it out for you! Here's a heat map showing when engagement is at its peak:

<figure><img src="/files/TcEm3YsWAhX6n7Ors6Yp" alt=""><figcaption></figcaption></figure>


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